The album was lightly promoted by the band and label Cooking Vinyl in the lead-up to its release, with the launch of the album being accompanied by a limited theatrical run of the band's live film Magnetic North . The album's release cycle is reminiscent of the release cycle of The Good Will Out , with full-length extended plays and singles with multiple tracks being released in promotion of the album, a release cycle strategy which would otherwise be an unusual in the digital age of music.

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